daniel eatock: picture of the week

a part of the Un Sedicesimo project

– Good morning, I’ll have a decimetre, please.
– A decimetre of what?
– Oh, well, then I’ll have a hectolitre.
– But...a hectolitre of what…?
– Well then, I’ll have a sedicesimo.
– Oh, yes, I have that!
– Thank you.
– Thank you, goodbye.

An issue by Daniel Eatock, a designer from London. Interested in the connection of the start and end points of a hand drawn circle and in the connections between image and language, titles, punch lines, miscommunication, subversions, open systems, contributions from others, seriality, collections, discovery and inventing, Eatock has a varied portfolio in commercial design and in contemporary art.

printed in Mantova, Italy

cost includes postage by lettermail